Retailers Love Holiday Giving

Once again the media is promoting “giving” for the holidays. Everywhere you turn, there are collection boxes for food, toys, clothes, blankets, etc. for the needy.

While I totally support helping the less fortunate, every year I wonder why it becomes such a ‘big deal’ during the holidays. In today’s economic times, there are hundreds of people who need help year-round. Yet it is only towards the end of each year that the focus becomes laser sharp. Could it be just one more marketing ploy by retailers? 

I also feel a certain amount of distaste for the “Toys for Tots” type campaigns. Why is it so important that every child has a gift under the tree? Yes, I know all about tradition, but that’s the problem. Kids today have learned to expect a “visit from Santa Claus.” And the retailers love it!

There is no denying that we should all feel a certain responsibility for helping others who are destitute and/or impoverished. But when it’s promoted and pushed by local stores through newspaper ads and TV, one can’t help but wonder exactly where charity ends and greed begins.

2 thoughts on “Retailers Love Holiday Giving

  1. Welcome to the United States of the Plutocrats. If the right had their way, we would all be at the plutocrats beck and call, with no more holidays at all. This country used to value families, and the holidays were the important days for family to be together, but now, it appears that family holidays are only for the rich and entitled, while the rest of us work to serve them. Read More… This is capitalism run amok, and as long as unions keep shrinking, workers rights will too.The sad thing is that the people who are paid the least are also valued the least, and they have no choice but to give up their holidays, because even though they basically work for slave wages, with no benefits, and most who have families need government assistance just to keep their heads above water along with their meager salary, they know that they are dispensable, and they can’t risk losing their jobs for family. This country has simply lost it’s core and humanity for never ending greed of the few, and one has to wonder how much further us average Americans are going to take being treated like cattle, before we rise up like they did in the Middle East.


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