Once again the media is promoting “giving” for the holidays. Everywhere you turn, there are collection boxes for food, toys, clothes, blankets, etc. for the needy.
While I totally support helping the less fortunate, every year I wonder why it becomes such a ‘big deal’ during the holidays. In today’s economic times, there are hundreds of people who need help year-round. Yet it is only towards the end of each year that the focus becomes laser sharp. Could it be just one more marketing ploy by retailers?
I also feel a certain amount of distaste for the “Toys for Tots” type campaigns. Why is it so important that every child has a gift under the tree? Yes, I know all about tradition, but that’s the problem. Kids today have learned to expect a “visit from Santa Claus.” And the retailers love it!
There is no denying that we should all feel a certain responsibility for helping others who are destitute and/or impoverished. But when it’s promoted and pushed by local stores through newspaper ads and TV, one can’t help but wonder exactly where charity ends and greed begins.